“People were saying, ‘I don’t want to be looking up Kinko’s in three different communities,”’ Carver-Herbert said. That way consumers don’t need to know the community where a listing is located. Instead, they’ll be included in the Spokane sections for business and residences. Individual communities in Eastern Washington, such as Cheney, Deer Park and Elk, won’t have separate sections anymore. The organization of the book also has changed slightly in response to customer demand, she said.
“We’re trying to appeal to a more advanced society,” Carver-Herbert said. West has offered online service since June 1996, the Internet address (http:/ /) is displayed for the first time on the new book’s cover. People also can use the phone book online. Residences and businesses should receive their phone books within three weeks. West began distributing 363,000 new phone books in the Spokane and Coeur d’Alene markets, up from 328,700 last year. “We wanted to add more of a personality to it, to make it more memorable,” said Wendy Carver-Herbert, a spokeswoman. West Dex, “Your Directory Expert.” It’s still white and yellow, but the new directory is decorated with a symbol of a person looking through a magnifying glass, signifying the search for information.
West Direct, the company’s directories now will be known as U.S. West’s white and yellow pages have adopted a new name, a new look, and an Internet address to keep up with the fast-changing ‘90s.įormerly called U.S.
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